Wednesday, March 07, 2007

Conquering Captions

One of the coolest bits about FHM and similar lad rags is the cool and creative captioning of pictures. And this is in fact an ‘official’ requirement by the mag’s powers that be. It’s also a tricky thing to manage. Usually the last bit to conquer before a page is closed, there were times when I took days just to get that one caption right.

The rules? Well, basically anything goes ‘cos the objective is to liven up or add that needed humour on a particular page even when the subject or subject matter’s pretty dry. And as far as I can remember, there was only one instance when captions became a controversy.

The culprit was FHM Australia, which ran a feature on the Hillsborough tragedy when scores of football fans died, and printed some inappropriate captions to go along with the pictures. All hell broke loose soon after with many writing in and swearing never to read the magazine again. The issue was yanked off the newsstands and even the UK HQ had to work overtime on damage control.

Anyway, the point is, captions are taken seriously, and everyone had to master the all-important art, even the receptionist, who regularly pitched in.

Coming back to the ‘rules’, context is never an issue as captions usually has no connection whatsoever with the actual feature. Just look at the picture and think of what a regular FHM bloke would think of when confronted by the image. Easy, huh? There are other tips, but I’m afraid I’d have to monetise those. Just sms CAPTIONS and send to 31111, if you want to know. *

Honestly, I kinda miss all the captioning fun, so you’ll definitely see a lot of that now here…















It was the only ‘balloon’ John Doe managed to grab

* I’m kidding, of course

5 comments:

Anonymous said...

Dude, cool blog. More sexy stuff pls....

Anonymous said...

FHM UK fucked up royally too in one of their circulation drives... they did a student special supplement to tie in with new students starting university. And their FHM angle? They showed students the best way to commit suicide. 8-)

Caused MASSIVE uproar... student unions across the country ensured the mag would not be available in the on-campus newsstands (ever, not just that issue) and organised protests against the mag. Oh dear.

On the plus side, some say 'no such thing as bad publicity'... lol

M.Zul said...

oh yeah, almost forgot that episode.

But did you know FHM Singapore also suffered a ban after publishing a pic of a cock ring? Oh yes it's true...

suzeem said...

Haiyeee...did u bring back the balloon???heheeh

Anonymous said...

So what was the experience like working as Editor of FHM Malaysia?

LinkWithin

Blog Widget by LinkWithin